Attribution Platforms: Triple Whale vs Northbeam vs Hyros

Rishabh Sharma 3 min readJune 13, 2024

Triple Whale: default for DTC

Strong Shopify integration, approachable dashboards, reasonable price. Covers 90% of DTC attribution needs.

Higher complexity, more customization, better methodology documentation. Worth it for brands with dedicated analytics teams.

Strongest at matching paid ad data to backend revenue. Expensive but ROI-positive for brands spending $50k+/month on paid.

Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.

Not every team needs BigQuery. For those that do, what to load first and what to leave for later.

Three platforms, three different strengths. The real criteria for choosing.

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