Email & CRM
Klaviyo, HubSpot, Customer.io, and Iterable — lifecycle email, SMS, and CRM flows that typically drive 30%+ of ecommerce revenue.
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Why We Stopped Using Welcome Discounts as Our First Touch
The counter-intuitive finding: leading with a discount hurts long-term customer value.
The SMS Welcome Flow That Doubled Our Email List Growth
Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.
The 6 Klaviyo Flows That Drive 90% of Lifecycle Revenue
If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.
Deliverability: The Hidden Metrics Your ESP Hides
What your ESP dashboard doesn't tell you about deliverability — and where to look instead.
The HubSpot Setup We Deploy for Every B2B Client
A repeatable HubSpot implementation blueprint — lifecycle stages, lead scoring, and the reports that actually guide decisions.
The HubSpot Lifecycle Cleanup We Run Every Quarter
A repeatable HubSpot hygiene routine that prevents database bloat and reporting drift.
Email Design in 2026: What's Worth Fighting For
Design battles worth waging in email vs ones where the ROI doesn't justify the effort.
Winback Campaigns: The Sequence That Revives 12% of Dormant Customers
A specific winback flow we've tested extensively — and the numbers it reliably produces.
Deliverability Isn't Sexy, But It's Probably Why Your Emails Don't Convert
The unglamorous deliverability fixes that add 20–40% to open rates — before you touch subject lines or send times.
Subject Lines: What Actually Moves Open Rates in the Apple MPP Era
Open rates are noisy now. Here's what we optimize for instead — and the subject line patterns that still work.
SMS Marketing That Doesn't Get You Blocked
How to use SMS as a revenue channel without burning out your list — the cadence and content rules that keep opt-outs low.
The Post-Purchase Flow That Actually Drives Second Purchases
A post-purchase flow structure refined across dozens of DTC engagements.
The VIP Segment Structure That Keeps High-LTV Customers
How we structure VIP programs that retain — not the generic tier-and-points model.
The Welcome Email That's Underperforming Right Now
If your welcome email is a discount code, you're leaving money on the table. Here's the structure that compounds.
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