Social Media Strategy & Consulting
A battle-tested playbook your team can run every week.
Audience research, channel selection, content pillars, editorial calendars, and measurement frameworks — the strategy layer behind every great social brand.
What it is
Most brands don't need more posts — they need a sharper strategy. We build social strategies grounded in audience research, cultural trends, and platform mechanics: who you're for, what you stand for, where you show up, how you measure it, and the 4–6 content pillars you'll own. The output is a living playbook your in-house team or our production crew can execute every week.
Why it matters
- Brands with documented social-media strategies are 414% more likely to report success than those without one (Content Marketing Institute / Marketing Profs B2C Benchmarks).
- Consistent posting cadence tied to a pillar strategy drives 3x engagement versus random-schedule posting (Sprout Social Index, 2024).
- Strategy prevents the #1 killer of social results: inconsistent, on-the-fly posting.
- Channel fit matters — the right content on the wrong platform gets ignored. A documented playbook makes every new hire, creator, or agency partner instantly productive.
Outcomes
- Clear, repeatable weekly cadence
- Content the algorithm actually rewards
- Measurable funnel impact — not just vanity metrics
Tools we love
Who this is for
Growth-stage teams that want social strategy treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
Audience & Category Research
Listening, competitor teardown, ICP interviews, and white-space mapping.
Positioning & Narrative
Brand POV, tone of voice, distinctive assets, and narrative arcs.
Channel Plan
Platform selection with publishing cadence and format-level KPIs.
Content Pillars & Frameworks
4–6 pillars with repeatable hooks and content frameworks.
Playbook & Measurement
Editorial calendar template, brand guardrails, and reporting dashboard.
What you get
- Social strategy deck
- Platform-by-platform channel plan
- Content pillars with example hooks
- 90-day editorial calendar
- Brand voice & guardrails doc
- KPI tree and reporting template
How we're different
Social Strategy is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a social strategy system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Is this different from social media management?+
Yes. Strategy defines what, where, why, and how to measure. Management is the weekly execution of that plan. We offer both — together or separately.
How long does a strategy engagement take?+
4–6 weeks for a full strategy; 2 weeks for a focused 90-day sprint plan.
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Ready to start Social Strategy?
Book a free strategy call — we'll draft a social strategy plan tailored to your business.