Marketing Platforms
MarTech audits, CRM/CDP selection, server-side tracking, integrations, and governance — the unglamorous engine behind durable growth.
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Zapier at Scale: When to Graduate to n8n or Make
Zapier is perfect until it isn't. The signals it's time to move to a more capable platform.
BigQuery for Marketers: What to Load and What to Skip
Not every team needs BigQuery. For those that do, what to load first and what to leave for later.
Klaviyo vs Mailchimp vs Customer.io: When Each Wins
Three platforms, three different strengths. The real criteria for choosing.
HubSpot vs. Salesforce: A Brutally Honest Comparison
The real tradeoffs between HubSpot and Salesforce for growth-stage companies — not the vendor-neutral fluff.
The MarTech Audit Template We Run Before Recommending a Single Tool
How to audit an existing martech stack so you know what to keep, kill, or consolidate — before anyone suggests a new tool.
The GTM Server-Side Migration: 4 Weeks from Decision to Live
A realistic timeline and checklist for moving to server-side Google Tag Manager.
Server-Side Tracking: When It's Mandatory and When It's Overkill
Server-side tracking is expensive and complex. Here's when it's required vs. when client-side is good enough.
Attribution Platforms: Triple Whale vs Northbeam vs Hyros
The three major DTC attribution platforms — real differences and when each wins.
The CDP Question: When You Actually Need One
CDPs are oversold. Here's the clear criteria for whether your business actually needs one.
Why We Don't Recommend Salesforce Marketing Cloud to Most Clients
SFMC is a powerful tool that's wrong for 80% of the businesses that buy it.
The Single Source of Truth: Why Spreadsheets Still Matter
A counter to the platform-consolidation trend: spreadsheets are still the best single source of truth for many marketing orgs.
The Integration Stack for Solo Founders
A lightweight MarTech stack that lets solo operators run marketing without an ops team.
The MarTech Kill List: Tools Most Teams Can Eliminate Today
The tools most teams have licenses for but barely use — and what to replace them with.
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