Web Design
Custom websites, design systems, Core Web Vitals, and conversion-first UX on Next.js, Shopify, Webflow, and headless CMS stacks.
14 articles
Related services
Want help applying this to your business? Here's where we'd start.
Dark Mode: Design Rules That Don't Look Like an Inverted Site
Why most dark modes look cheap — and the design rules that make a proper dark variant.
The Performance Budget We Set Before Designing a Single Pixel
Design decisions drive performance. Setting performance budgets up front prevents the painful rework cycle later.
The Redesign Mistake That Costs Clients 40% of Traffic
Most agency redesigns destroy SEO. Here's the handover process we use to redesign sites without losing a single organic session.
Navigation: The Three-Tap Rule We Enforce
Why every page on your site should be reachable in three taps — and how to architect for that constraint.
The Homepage Structure That Converts B2B Visitors
A homepage layout refined across 50+ B2B launches — and why every section earns its spot.
The Blog Layout Decisions That Improve Reading Completion
Layout choices proven to lift time-on-page and scroll depth for long-form content.
The 404 Page That Recovers Traffic
A good 404 isn't just a dead-end. It's a second chance to convert the visitor.
The Accessibility Checklist That Catches 80% of Issues
The high-leverage accessibility checks that eliminate most issues without hiring a specialist.
Why We Build Every Marketing Site on Next.js — and When We Don't
The case for Next.js as a marketing site default in 2026, and the handful of scenarios where Webflow or Shopify still wins.
The One-Page-Per-Intent Principle We Use to Structure Marketing Sites
Why we resist the urge to consolidate pages — and the simple principle that keeps information architecture clean.
Design Tokens: The Foundation Layer Most Teams Skip
What design tokens are, why they matter, and the minimal token system to ship.
Why We Build With Server Components on Every New Site
The performance and DX wins of Next.js Server Components for marketing sites.
Why We Stopped Using Carousels on Marketing Sites
Carousels test poorly on nearly every metric. Here's the evidence and what to use instead.
The Pricing Page Patterns That Reliably Convert
Three pricing page structures we test against, and when each wins.
Let's build something that ranks, converts, and lasts.
Book a free 30-minute strategy call — no pitch, just a real conversation about what moves the needle for your business.