Video Production
Brand films, motion design, short-form reels, and cinematic product film — distribution-ready creative for every platform.
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The Video Library Every Brand Should Build in Year One
The foundational video assets we help every brand produce in their first 12 months — ranked by ROI.
iPhone vs. Studio: When Phone-Shot Video Outperforms Cinematic
A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.
Motion Graphics in After Effects: The 4 Effects We Use in 90% of Work
Not every effect needs a custom animation. These four cover most needs.
The Testimonial Video Mistakes We Stopped Making
What we learned shooting dozens of testimonials — and why the obvious approach usually fails.
Motion Graphics That Earn Their Budget (And The Kind That Don't)
The category of motion work that reliably pays back — and the category that's pure vanity.
YouTube Thumbnail Design: The 3 Rules That Lift CTR
What separates thumbnails that earn clicks from ones that don't.
The Hook-Based Scripting Framework We Use for Every Short-Form Video
Why the first 1.5 seconds decides the fate of your video — and the hook template we've tested across 400+ scripts.
Why Every Brand Needs a 60-Second Brand Film
The single piece of video most brands should produce first — and why it pays off across channels.
The Interview Setup That Looks Professional
A bare-minimum interview setup that looks like a studio shoot when done right.
The Case for Shooting Ugly Then Cleaning It Up
Why production value should come in post — not on set.
iPhone Cinematography: The 5 Settings That Change Everything
Specific iPhone camera settings that dramatically improve the perceived quality of your shoots.
The Pre-Production Doc That Saves Every Shoot
The one-page pre-pro doc we use for every shoot that eliminates 90% of day-of friction.
The Pacing Principle That Holds Retention
How to pace video so viewers don't scroll — a heuristic refined across hundreds of edits.
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