B2B Growth
Cold Email Frameworks: The 4 Structures That Still Work
The specific-insight email
'I noticed [specific thing] about [their company]. Usually when that happens, [insight]. Would a 15-min call help?'
The trigger-event email
'Saw [news/signal about their company]. We've worked with 3 similar companies. Would a 15-min call on [relevant topic] be useful?'
The curiosity email
Very short, highly specific. 'Quick question about [their stack/category] — got 5 mins this week?' Works with a strong brand.
The credibility email
Lead with relevant social proof, then the ask. 'We helped [similar company] achieve [specific result]. Worth exploring for you?'