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HubSpot vs. Salesforce: A Brutally Honest Comparison

It's Not Techy Editorial 3 min readJuly 2, 2024

When HubSpot wins

Teams under 200 people. Marketing-led growth motion. Moderate customization needs. Usable-in-a-week is a feature; Salesforce usually isn't.

When Salesforce wins

Complex sales process with 8+ stages. Multi-product catalogs with CPQ needs. 500+ people. Salesforce's flexibility pays for itself at scale, but kills you below it.

What both get wrong

Both pitch features you won't use. Ignore 80% of the vendor demo — focus on the 2-3 workflows your team runs daily. Buy for those, not for the shiny stuff.

Migration cost

Switching is expensive. Data migration, retraining, integration rework, and workflow rebuilding typically runs 3x the annual license cost. Pick right the first time.

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