Newsletter Growth: The 3 Channels That Actually Work

Shabir Malik 3 min readJune 9, 2024

Cross-promotions

Swap mentions with 5-10 complementary newsletters. 100-500 new subs per swap if audiences align. Best ROI by far.

Guest on aligned podcasts and offer a specific newsletter-only bonus. 50-200 subs per episode appearance.

Viral threads that end with a specific newsletter CTA. Hit-or-miss but can deliver 1,000+ subs per hit.

A case study in gated content that actually worked — why it converted and what we'd replicate.

The tradeoff between two content styles and when to invest in each.

If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.

Our team ships content marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.