The Blog Layout Decisions That Improve Reading Completion

Shabir Malik 3 min readJuly 6, 2024

Measure line length

60-80 characters per line. Wider breaks readability; narrower creates too-frequent eye returns.

18px minimum on body text. 1.7 line-height. Dark text on off-white background. Boring, but it works.

Scroll progress bar, reading time estimate, and table of contents on long posts. Makes long content feel shorter.

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Our team ships web design programs every week. Book a free consult — we'll tell you what would move the needle for your brand.