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Content Marketing

The Content Refresh Routine We Run Every Quarter

Rishabh Sharma 3 min readJune 18, 2024

Why refresh matters more than publishing

Most teams publish new content indefinitely while their existing content slowly decays. Refreshing top-20 pages compounds more than publishing new ones.

What we update in a refresh

Headline (CTR test), intro (answer-first rewrite), year references, internal links, external links, meta description, and any outdated claims or screenshots.

Scheduling the refresh

Top 20 pages every quarter. Top 50 pages twice a year. Everything else when traffic drops 20% or a major platform change occurs.

The lift we see

Well-executed refreshes reliably produce 25–60% traffic lifts within 60 days. Compare that to a new article's expected 500 visitors after 6 months.

#Content Marketing

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