Weekly post, event type
Weekly event posts (even if just 'open this weekend for consultations') keep your profile fresh. Event posts outperform regular updates.
Include photos
Posts with photos get 2-3x more views. Not stock — real photos of your location, products, or staff.
Clear CTA every post
'Book now', 'Get directions', 'Call'. Button-level CTA matters. 'Learn more' is a dead link.