The Multi-Location SEO Playbook: Scaling Without Thin Content

Kumakshi Verma 3 min readJune 6, 2024

80/20 content rule

80% of each location page is templated (service descriptions, FAQs). 20% is unique to that location (photos, reviews, staff, local content).

Local reviews are free uniqueness

Embed live Google reviews on each location page. Different reviews on different pages = unique content without writing it.

Centralized updates

Service descriptions change centrally. Local content stays editable by location managers. Most brands over-index on central control and under-invest in local voice.

#Local SEO

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