The Offer Test That Beat Every Creative Test We've Run

Kavya Mehra 3 min readJune 23, 2024

Creative is variable, offer is structural

A good creative lifts a bad offer 10%. A good offer makes any creative work. Test offers first.

Discount shape (% vs $ off), urgency (time vs stock), and bundle (single vs multi). Usually one dominates.

2 weeks per offer in a dedicated campaign, matched traffic volume to the control. Below that, noise dominates signal.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.