The Repurposing Matrix We Hand Every New Client

Rishabh Sharma 3 min readJune 17, 2024

Vertical repurposing

Blog → LinkedIn post → Twitter thread → YouTube video → podcast episode. Same content, different formats.

Main article → 5 standalone pieces (one per H2) → 10 social snippets (one per paragraph). Atomic content.

Republish with new intro every 6-12 months. Add year to title. Refresh data. It's not duplicate if it's substantively updated.

A case study in gated content that actually worked — why it converted and what we'd replicate.

The tradeoff between two content styles and when to invest in each.

If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.

Our team ships content marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.