The Single Source of Truth: Why Spreadsheets Still Matter

Rishabh Sharma 3 min readJune 9, 2024

Platforms lie to each other

Every platform reports different numbers. One spreadsheet that aggregates is the only honest source of truth.

The weekly aggregation

Monday morning: 30 minutes to refresh a Google Sheet with last week's key metrics across platforms. The report the team actually trusts.

What to aggregate

Revenue by channel, spend by channel, unique orders, new customers, MER. Five metrics, weekly, for 12 months = the best dashboard most companies have.

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