Video Ads: The Opening 3 Frames That Decide Everything

Frame 1: visual pattern interrupt

A close-up, unexpected angle, bright color — anything that's visually not what's expected in the feed.

Short, specific text that promises value or curiosity. 'I tested 12 ad tools. Only 3 worked.' Works nearly every time.

Human face or rapid motion keeps the eye engaged long enough to finish the hook. Static frame 3 = scroll.

Our CAPI implementation for Meta that reclaimed 30%+ of lost iOS attribution.

LinkedIn is the most expensive B2B channel for a reason. Get the structure right and it pays back faster than anything else.

Why unpaced budgets waste 20%+ of spend and the simple pacing rules we enforce.

Our team ships paid marketing programs every week. Book a free consult — we'll tell you what would move the needle for your brand.