Why LinkedIn Is the Only Social Channel B2B Should Obsess Over

It's Not Techy Editorial 3 min readJuly 6, 2024

LinkedIn wins on intent

Users on LinkedIn are in work mode. They'll click a B2B ad mid-session. On Instagram or TikTok, they're in leisure mode. The intent tax is real.

LinkedIn loses on cost

LinkedIn CPCs are 3-5x Meta. But conversion from LinkedIn lead to SQL is 3-5x Meta for most B2B products. It's a wash — unless your product fits really well.

The other channels

TikTok for founder-led content. YouTube for deep technical. Twitter/Threads for industry POV. All secondary to LinkedIn.

#B2B Growth

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