Paid Marketing
Why Our Best-Performing Ads Are 7 Seconds Long
Attention drops fast
70% of viewers scroll within 3 seconds on Reels. The math: you've got 3 seconds to hook, 4 to deliver, done.
7-second structure
1s hook, 3s value demonstration, 2s proof, 1s CTA. No fluff. Every frame earns its place.
When longer still works
Complex B2B products on LinkedIn, creator-style content on YouTube. Otherwise, default short.