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Why Schema Is Extra Important for Local SEO

It's Not Techy Editorial 3 min readJune 25, 2024

LocalBusiness schema is the foundation

Every location page. Include sameAs (linking to GBP, social profiles). Include geo coordinates. Include openingHours structured markup.

Review schema

Aggregate review schema on the page. Reviews scrolling rich result only shows up if schema is clean.

BreadcrumbList schema

Especially for multi-location businesses. Helps Google understand structure and can enable breadcrumb display in SERPs.

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