Why We Turned Off Most Shopify Apps

Shabir Malik 3 min readJune 29, 2024

Measure what each app does

App-by-app performance audit. Each app's JS injection costs milliseconds. 15 apps cost a full second.

If Shopify has it natively, use native. Customer account pages, product reviews, shipping options — all native-sufficient now.

Klaviyo, Gorgias, maybe Recharge. Everything else — audit quarterly, default to removing.

A pragmatic ranking of AOV-boosting tactics — what works for DTC brands doing $1M–$20M.

Subscriptions are famously churny. Here's the model structure that bucks the trend.

A specific 3-email abandonment sequence with tested timing and messaging.

Our team ships ecommerce programs every week. Book a free consult — we'll tell you what would move the needle for your brand.