The 2026 AI Marketing Adoption Benchmark
How marketing teams actually use AI — what's shipped, what's still theoretical, and what's driving real productivity gains.
A planned survey of marketing operators covering which AI tools are actually used in weekly workflows, which workflows produce measurable time savings, and which AI adoption strategies correlate with team productivity.
Audience
Marketing managers, directors, and VPs at companies of all sizes currently using or evaluating AI tools in their stack.
Methodology
Online survey with branching logic by team size and AI maturity. Target sample size: 300+ completed responses. Data collected: tools used, workflows with AI integration, measured time savings, team composition, governance practices. Publication: free benchmark report + interactive comparison tool.
Help shape this report
This report is in methodology design. We're recruiting respondents in the target audience before the survey fields. If you fit the description above and want early access to the findings, email info@itsnottechy.com.
We only publish findings with real data. Until this report fields and closes, there are no results to cite.
Once published, cite as: 'It's Not Techy, The 2026 AI Marketing Adoption Benchmark (n=[sample size]).'