Analytics, Tracking & Attribution
If you can measure it, you can grow it.
GA4, GTM, server-side tracking, Looker Studio dashboards, and multi-touch attribution that actually survive iOS 17 and cookie deprecation.
What it is
Clean data is the foundation of growth. We implement privacy-safe, server-side tracking, unified dashboards, and attribution models that help you invest with confidence.
Why it matters
- Up to 40% of marketing-attributed conversions are lost to iOS privacy changes, cookie deprecation, and broken client-side tracking without server-side implementation (Segment / Twilio State of Customer Engagement, 2024).
- Only 1 in 3 marketing leaders can confidently attribute revenue to channels — the rest make decisions on incomplete data (Gartner CMO Spend Survey).
- You can't optimize what you can't trust. Clean data is the foundation of every growth decision.
Outcomes
- Accurate revenue attribution
- Single source of truth
Tools we love
Who this is for
Growth-stage teams that want analytics treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
Data Audit
What you track today vs. what you should track.
Measurement Plan
Events, parameters, KPIs, identity resolution.
Implementation
GTM, CAPI, Stape, server-side GTM.
Dashboards
Looker Studio / Metabase / Tableau.
What you get
- Measurement plan
- GTM/GA4 setup
- Server-side tracking
- Dashboards
- QA report
How we're different
Analytics is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a analytics system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Do I need server-side tracking?+
Yes, if you run more than $5,000 per month in paid ads. iOS 17 link tracking, third-party cookie deprecation, and ad-blockers collectively break up to 40% of client-side conversion events. Server-side tracking via Stape, a self-hosted GCP container, or platform CAPIs recovers most of that signal.
What's the difference between GA4 and a CDP like Segment?+
GA4 is an analytics tool — it reports on what happened. A Customer Data Platform (Segment, RudderStack) is a data pipeline — it collects, unifies, and distributes customer data to every tool in your stack. Most mid-market brands need both; only one replaces the other at enterprise scale with a proper data warehouse.
Do you build Looker Studio or Tableau dashboards?+
Yes — Looker Studio (free, tight Google integrations) for most clients; Tableau, Metabase, or custom dashboards via BigQuery for enterprise. Every client gets a live executive dashboard updated daily with traffic, leads, revenue, and CAC trends.
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Book a free strategy call — we'll draft a analytics plan tailored to your business.