Digital PR & Link Building
Earn coverage. Earn links. Earn trust.
Data-led digital PR campaigns that earn links from Forbes, TechCrunch, WSJ, and top-tier industry press.
What it is
Digital PR fuses traditional press relations with link-building strategy. We pitch data stories, expert commentary, and thought leadership to journalists — the links are a side effect of newsworthy content.
Why it matters
- Backlinks remain the single strongest off-page ranking factor — SEO studies consistently show a 0.65+ correlation between referring domains and organic traffic (Ahrefs Content Study; Backlinko Ranking Factors, 2024).
- Tier-1 press coverage (Forbes, WSJ, TechCrunch) typically drives a 10–40% lift in branded search within 30 days and builds backlinks that compound for years.
- 92% of B2B buyers start their research with earned media or independent reviews — press coverage shapes pipeline you never see (Edelman Trust Barometer B2B Edition).
Outcomes
- Tier-1 press
- DR-70+ backlinks
- Branded search lift
Tools we love
Who this is for
Growth-stage teams that want digital pr treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
Story Development
Surveys, data, and newsworthy angles.
Outreach
Journalist relationships and targeted pitches.
Measurement
Coverage, referring domains, branded search lift.
What you get
- Campaign concepts
- Outreach lists
- Monthly coverage report
How we're different
Digital PR is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a digital pr system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Do you do HARO / Connectively / Qwoted?+
Yes, but as one tactic within a broader digital PR program — not the whole strategy. Reactive platforms like Connectively (formerly HARO), Qwoted, and SourceBottle work when your spokespeople have niche expertise and can respond within hours. For most clients, proactive data-led PR (original surveys, proprietary research, industry reports) produces higher-authority coverage with more durable backlinks.
What's a realistic coverage target?+
For a well-scoped digital PR program, 3–8 pieces of tier-1 or tier-2 press coverage per quarter, with 10–25 DR-60+ backlinks. Tier-1 outlets (Forbes, WSJ, TechCrunch) take longer to earn but compound branded search lift over 12 months.
Do you guarantee placements?+
No. Any agency guaranteeing coverage is either lying or paying for placements (which violates Google's link scheme guidelines and platform policies). We guarantee outreach volume, pitch quality, and responsiveness — the outcomes come from the quality of the story, not a vendor promise.
Industries we deliver Digital PR for
Every industry has its own buyer, compliance, and economics. Click through for the playbook we use in your category.
Recent writing on Digital PR
Fresh thinking from our team — browse all Content Marketing articles.
The Whitepaper That Generated $4M in Pipeline
A case study in gated content that actually worked — why it converted and what we'd replicate.
Content MarketingWhy Data-Led Content Wins Long-Term (and Opinion-Led Wins Short-Term)
The tradeoff between two content styles and when to invest in each.
Content MarketingThe Brief-to-Draft Ratio That Separates Good Content Ops from Bad
If your content briefs are shorter than your drafts, you're not briefing. Here's the bar we hold ourselves to.
Related services
Ready to start Digital PR?
Book a free strategy call — we'll draft a digital pr plan tailored to your business.