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EEAT Signals That Actually Matter

It's Not Techy Editorial 3 min readJuly 14, 2024

Author bylines with credentials

Real bylines on every piece, linked to author pages with biography, credentials, and external profiles. This matters for YMYL content especially.

Citations to primary sources

Link out to original research, not just aggregator sites. It signals you're contributing to the web, not repackaging it.

Content freshness

Last-updated dates visible on every article. Refresh content that's gone stale. Stale content on YMYL topics ranks lower over time.

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