Mobile-First Indexing: Pass the 5 Tests That Matter

Shabir Malik 3 min readJuly 17, 2024

Content parity

Mobile must contain the same primary content as desktop. Collapsed accordions are fine; missing sections aren't.

Schema on mobile must match desktop. A common gotcha — mobile themes strip Product schema unknowingly.

Mobile Core Web Vitals govern ranking. A desktop that scores 100 and a mobile that scores 50 ranks at mobile's score.

A step-by-step post-mortem on a client site that lost half its traffic overnight — and the fix that brought it back.

Google's quality rater guidelines get quoted endlessly. Here's what actually moves rankings.

What to watch for when shipping a JavaScript-rendered site that still needs to rank.

Our team ships seo programs every week. Book a free consult — we'll tell you what would move the needle for your brand.