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Founder-Led Social: The 2-Hour Weekly Minimum

Rishabh Sharma 3 min readJune 5, 2024

The 2-hour block

One 2-hour session weekly: 30 min ideation, 60 min recording or writing, 30 min engaging on others' content.

Compound over 6 months

Inbound deals start showing up around month 6 consistently. Anyone quitting before month 4 is quitting too early.

What to actually do

Post 2-3x per week on one platform. Engage thoughtfully on 20 peer posts weekly. That's it. Don't do more, don't do less.

Keep reading — Social Media

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