iPhone Cinematography: The 5 Settings That Change Everything

Shabir Malik 3 min readJune 15, 2024

Lock AE/AF

Tap and hold to lock exposure and focus. Prevents the auto-shift that makes iPhone footage look amateurish.

Only when the subject-background contrast is clear. In busy backgrounds it looks glitchy.

iPhone 13 Pro and up. Gives color grading latitude that rec.709 doesn't. Worth the storage.

The foundational video assets we help every brand produce in their first 12 months — ranked by ROI.

A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.

Not every effect needs a custom animation. These four cover most needs.

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