Motion Graphics in After Effects: The 4 Effects We Use in 90% of Work

Basic text entry with ease

Fade + slight upward motion with exponential ease. Used on 80% of text cards. Never feels wrong.

Trim paths with ease. For underlines, callouts, diagrams. Small detail that reads as professional motion.

Key moments need a small scale-up (1.05x) back to 1.0. Adds weight to important words without being flashy.

Used sparingly, adds energy. Used constantly, looks cheap. Save it for specific moments of intensity.

The foundational video assets we help every brand produce in their first 12 months — ranked by ROI.

A real breakdown of when iPhone-shot footage wins, when studio footage is worth the money, and how to mix them in one campaign.

What we learned shooting dozens of testimonials — and why the obvious approach usually fails.

Our team ships video production programs every week. Book a free consult — we'll tell you what would move the needle for your brand.