Logo Design: Why Most Marks Are Too Complicated

Rishabh Sharma 3 min readJune 1, 2024

Draw it at 16px first

If it's not recognizable at favicon size, it's too complicated. Every mark should read at that scale.

One strong geometric idea that someone can sketch from memory after 30 seconds of looking.

Don't combine an abstract symbol with the literal meaning of the company name. Pick one. Subtle symbolism beats dual reference.

Most brand color systems stop at 'brand red + black + white'. Here's the full system you need.

Where packaging budget moves conversion vs where it's pure vanity.

A 3-day brand sprint format that aligns stakeholders and eliminates post-launch strategy drift.

Our team ships brand design programs every week. Book a free consult — we'll tell you what would move the needle for your brand.