Users clicking the same non-interactive element repeatedly. Flag where they are — usually a UI affordance issue.
Users navigating in circles. Means the primary action isn't obvious. Reconsider CTA placement.
Users starting, abandoning. Which field did they stop at? Consistent pattern = remove or redesign that field.
Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.
CROMost CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.
CROHow to know when a test has run long enough — without falling into common statistical traps.
Our team ships cro programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
