Week 1: quantitative
Analytics deep dive, funnel reports, heatmap analysis of top 10 pages, session recording review. Map where people drop off and why.
Week 2: qualitative
10 user tests, 50 poll responses, 5 customer interviews, 5 support ticket reviews. Qualitative explains the quantitative.
Output: experiment backlog
Ranked list of 30-50 tests prioritized by estimated impact, effort, and data confidence. That's the CRO program for the next year.