Business north star at top. Three supporting metrics. Each with change vs. prior period and 3-line commentary.
One time-series chart, 12 weeks, of the north star metric. Trend is what executives parse. Everything else is detail.
What moved, why it moved, what we're doing about it. Leading the document, not buried in an appendix.
Why cohort analysis is the single most important report for DTC — and the specific format we use.
AnalyticsA working reference of citation-ready marketing benchmarks from the most reliable public research — organic traffic share, paid ROAS, email ROI, conversion rates, content effectiveness, and more.
AnalyticsBounce rate was always a flawed metric. Here's why it's time to kill it in reports.
Our team ships analytics programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
