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The Mobile-Specific Tests That Win 80% of the Time

Riyan Kapoor 3 min readJuly 2, 2024

Sticky CTA

A mobile-only sticky CTA at the bottom of the screen. 10-25% conversion lift on most sites. Don't make it intrusive — half-width, thin bar.

Tap-to-call

If phone is a conversion channel, tel: links on every phone number on mobile. Zero friction to call.

Simplified forms

Mobile forms should have 1 field per screen, or 3 max per section. Desktop forms often don't translate — rebuild for mobile.

Keep reading — CRO

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