It's Not Techy
All articles
Social Media

The LinkedIn Hooks That Out-Performed Everything Else in 2026

Rishabh Sharma 3 min readJune 8, 2024

Contrarian claim + receipts

'We killed our best-performing ad campaign on purpose. Here's why.' Claim + promise of reasoning outperforms clickbait 4x.

Specific number + unexpected outcome

'I sent 2,400 cold emails. 3 became customers.' The math is specific enough to feel true and the ratio invites curiosity.

Vulnerable admission + lesson

'I was wrong about X. Here's what I now believe.' Admission disarms readers' defenses and invites engagement.

Keep reading — Social Media

Need this applied to your business?

Our team ships social media programs every week. Book a free consult — we'll tell you what would move the needle for your brand.