It's Not Techy
All articles
Video Production

Why Every Brand Needs a 60-Second Brand Film

It's Not Techy Editorial 3 min readJune 23, 2024

What it looks like

60s. Mix of brand-world footage and talking-head founder. Ends with one clear value claim and a simple CTA.

Where it lives

Homepage hero video, pitch deck, paid ads, pre-roll on other videos. One asset, ten deployments.

Budget reality

$3-10k well spent. Can be shot in a day. Save cinematic ambition for later; get an asset live first.

Keep reading — Video Production

Need this applied to your business?

Our team ships video production programs every week. Book a free consult — we'll tell you what would move the needle for your brand.