Why Your Checkout is Leaking — Five Likely Reasons

Shabir Malik 3 min readJune 22, 2024

Leak 1: unexpected fees

Shipping or tax revealed only at the final step. 30%+ abandonment driver. Show estimated totals from cart onward.

Guest checkout should always be available. Forcing accounts loses 25%+ of buyers.

Not having Shop Pay, Apple Pay, or PayPal costs 10-20% of conversion on mobile especially.

Before any A/B test, we run qualitative research. Here's the four-tool stack that generates experimentable hypotheses.

Most CRO programs start with tests. Ours starts with research. Here's the 2-week research sprint we run first.

How to know when a test has run long enough — without falling into common statistical traps.

Our team ships cro programs every week. Book a free consult — we'll tell you what would move the needle for your brand.