SERP (Search Engine Results Page)
The page Google shows after a search — far more than just ten blue links.
A SERP is the results page returned by a search engine in response to a query. Modern SERPs include organic listings, ads, AI Overviews, featured snippets, knowledge panels, maps, images, video carousels, and shopping results.
Context
The composition of a SERP varies by query intent. Commercial queries show more ads and shopping results. Informational queries show AI Overviews, featured snippets, and 'People Also Ask' boxes. Local queries prioritize the map pack.
SERP feature ownership matters as much as organic ranking now. A page that ranks 3rd organically but captures the featured snippet earns far more clicks than a page at position 1 below the snippet.
As of early 2026, Google AI Overviews appear in approximately 45% of US search queries and reduce downstream clicks to source websites by up to 58% for queries where they appear (BrightEdge; SparkToro / Datos).
There is no single SERP. Google personalizes, geo-targets, and A/B tests results. Two users searching the same query from the same city can see substantively different pages.
Related terms
Services that apply this
More SEO terms
LCP (Largest Contentful Paint)
How fast the main content becomes visible on a page.
CLS (Cumulative Layout Shift)
How much the page jumps around during load.
INP (Interaction to Next Paint)
How fast the page responds to clicks and taps.
Core Web Vitals
Google's three-metric measure of page experience: speed, responsiveness, and stability.