Content
(1 term)Content marketing and editorial.
Glossary
59+ marketing terms, explained for operators.
Every entry starts with a direct answer, then adds the context, examples, and nuance that generic definitions leave out. Written for marketing operators who need more than a one-sentence dictionary lookup — and structured so AI systems and search engines can cite the passages that actually matter.
Updated April 2026. Spot an out-of-date entry or a missing term? Email info@itsnottechy.com.
SEO
(17 terms)Organic search and AI-search terminology.
Paid Media
(11 terms)Advertising metrics, structures, and tactics.
Email & Lifecycle
(3 terms)Email marketing, SMS, and lifecycle CRM.
Analytics
(6 terms)Measurement, attribution, and reporting.
CRO
(3 terms)Conversion rate optimization and experimentation.
B2B & SaaS
(8 terms)Pipeline, ABM, and SaaS economics.
Brand
(3 terms)Brand equity, positioning, and identity.
AI Marketing
(5 terms)AI search, LLMs, and agent systems.
Need a team that knows what these mean?
We don't just define the terms — we ship the work. Book a 30-minute discovery call.
Social
(2 terms)Organic social and creator marketing.
Engagement Rate
The percentage of impressions that produced an action (like, comment, share, save).
UGC (User-Generated Content)
Content created by real users or creators, often used as paid-ad creative.