Custom GPTs for Marketing Teams: Three That Actually Earn Their Keep

The brand voice GPT

Trained on 50+ examples of the brand's best copy. Writers use it for first drafts, then edit. Cuts first-draft time in half and enforces voice consistency.

The brief-to-draft GPT

Input: content brief. Output: structured draft with H2s, paragraph outlines, and key points. Frees writers to focus on craft, not structure.

The ad copy GPT

Trained on the brand's winning ad library. Generates 20 copy variations in the brand's tone. Designers love it; paid teams love it more.

What we don't build

'General purpose' marketing GPTs. They produce mediocre output for any specific task. Specialized GPTs trained on the brand beat generic ones every time.