How We Run SEO During a Site Migration Without Losing Traffic

Rishabh Sharma 3 min readJune 30, 2024

Pre-launch

Full crawl of current site. 301 map. Metadata preservation doc. Staging site SEO audit. Google Search Console ownership ready for the new domain.

Launch day

Push redirects live simultaneously with the new site. Verify 20 random old URLs. Submit new sitemap. Request indexing on homepage and top-10 URLs immediately.

First 30 days

Daily GSC coverage checks. Weekly rank monitoring. Fix crawl errors within 24 hours. Expect a 2-6 week settlement period — don't panic at small dips.

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