The Content Pruning Decision I Make on Every SEO Audit

Zero-traffic pages

No impressions in 90 days? Noindex or delete. Crawl budget is real; low-quality thin pages dilute authority.

Merge into a stronger parent. Redirect. One authoritative page beats three thin ones on the same topic.

Don't touch the rankings. Fix the conversion path on the page — CTA placement, content order, clearer product links.

A step-by-step post-mortem on a client site that lost half its traffic overnight — and the fix that brought it back.

The specific checks to ensure your mobile version isn't secretly dragging down rankings.

Google's quality rater guidelines get quoted endlessly. Here's what actually moves rankings.

Our team ships seo programs every week. Book a free consult — we'll tell you what would move the needle for your brand.