The 6 Klaviyo Flows That Drive 90% of Lifecycle Revenue

The six

Welcome series (4–6 emails), browse abandonment, cart abandonment, post-purchase thank-you + education, winback (60-day dormant), and VIP segment.

Order of construction

Welcome first. It's your biggest revenue lever and the hardest to iterate post-launch. Then cart abandonment. Then the rest in whatever order fits your business.

The subject line rule

Personalization and specificity beat cleverness. 'Your cart is waiting, Sarah' outperforms 'Come back!' every single time. Boring wins in email.

Measurement

Revenue per recipient, not open rate. Opens are noise in the Apple Mail Privacy Protection era. RPR tells you whether the flow is earning its slot in your calendar.