The SMS Welcome Flow That Doubled Our Email List Growth

Shabir Malik 3 min readJuly 11, 2024

Opt-in with a specific ask

SMS for exclusive early-access. Low-ask, high-intent opt-in. Converts 4-7% of site visitors vs 0.5-1% for generic 'newsletter' opt-ins.

Second SMS: 'Want the detailed version? Drop your email.' 30-40% convert. You've grown two channels from one opt-in.

Dual-channel subscribers have 6x higher LTV than single-channel. Worth the work to cross-collect.

The counter-intuitive finding: leading with a discount hurts long-term customer value.

If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.

What your ESP dashboard doesn't tell you about deliverability — and where to look instead.

Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.