Email & SMS Marketing
The highest-ROI channel, unlocked.
Lifecycle email, SMS, push, and CRM flows built in Klaviyo, HubSpot, Customer.io, and Braze — often 30%+ of ecommerce revenue.
What it is
Email is still the highest-ROI channel in digital, when done right. We architect full lifecycle programs — welcome, browse abandonment, post-purchase, winback, VIP — and pair them with segmentation, personalization, and rigorous testing.
Why it matters
- Email marketing delivers an average return of $36–$42 for every $1 spent — the highest ROI of any digital channel (Litmus State of Email ROI, 2024).
- SMS open rates exceed 98%, with 90% of messages read within 3 minutes of delivery (SlickText / Mobile Marketing Association data).
- Owned channels — no algorithm to fight.
Outcomes
- Higher LTV
- Lower churn
- 30%+ of ecom revenue
Tools we love
Who this is for
Growth-stage teams that want email & sms treated as a discipline — not a side project. You have a real business to grow, budget to deploy thoughtfully, and an exec team that wants answers in numbers.
When you'd hire us
- Launching a new brand, product, or market.
- Current results are plateauing and you need a reset.
- You need senior thinking without hiring a full-time team.
Engagement shape
Standalone sprint, multi-month program, or embedded team — you pick what fits. Fixed-fee sprints start small; programs scale with scope; embedded engagements run on a monthly retainer.
Compare tiers →Our process
A transparent, six-step cadence we run for every engagement — adapted to your business.
Audit & Strategy
Deliverability, list health, and flow gap analysis.
Design System
On-brand, modular email templates.
Flow Build-out
Core flows + segmentation logic.
Campaigns & Testing
Weekly campaigns and A/B tests.
What you get
- Flow maps
- Template library
- Weekly campaigns
- Monthly reporting
How we're different
Email & SMS is a noisy space. A few things we believe — and push back on — that shape how we run every engagement.
- Sell you a fixed template and adapt your business to it.
- Hand the work to juniors after the pitch.
- Report on vanity metrics that don't tie to revenue.
- Lock you into proprietary tools you can't take with you.
- Chase shiny tactics without a durable strategy.
- Build a email & sms system tuned to your P&L.
- Senior practitioners on every call, every week.
- Report on pipeline, revenue, CAC, LTV — not impressions.
- All files, data, and docs live in your accounts. No lock-in.
- Strategy first. Tactics second. Always in that order.
FAQs
Do you do SMS and WhatsApp, not just email?+
Yes — we build lifecycle SMS, MMS, and WhatsApp programs on Attentive, Klaviyo SMS, Postscript, and native WhatsApp Business APIs. SMS drives 98%+ open rates but is easy to over-use; we design cadences that respect the channel.
Which ESP do you recommend?+
Klaviyo for ecommerce under $50M revenue. HubSpot or Customer.io for B2B SaaS. Iterable or Braze for enterprise ecommerce over $50M with complex segmentation. We're vendor-neutral and pick based on fit, not partner fees.
Do you run email deliverability audits?+
Yes. Every engagement starts with an SPF/DKIM/DMARC configuration check, a blacklist scan, and list hygiene review. Deliverability is the invisible constraint — brilliant campaigns hitting spam folders don't matter.
Industries we deliver Email & SMS for
Every industry has its own buyer, compliance, and economics. Click through for the playbook we use in your category.
Recent writing on Email & SMS
Fresh thinking from our team — browse all Email & CRM articles.
Why We Stopped Using Welcome Discounts as Our First Touch
The counter-intuitive finding: leading with a discount hurts long-term customer value.
Email & CRMThe SMS Welcome Flow That Doubled Our Email List Growth
Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.
Email & CRMThe 6 Klaviyo Flows That Drive 90% of Lifecycle Revenue
If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.
Email & SMS — by city
Every office runs email & sms with local practitioners, regional compliance, and language coverage for that market. Pick the city closest to you.
Related services
Ready to start Email & SMS?
Book a free strategy call — we'll draft a email & sms plan tailored to your business.