The Post-Purchase Flow That Actually Drives Second Purchases

Riyan Kapoor 3 min readJune 6, 2024

Email 1: thank-you + tracking

Day 0. Simple thanks + tracking link. No upsell. Build trust first.

Day 3. Product tips, best practices, community links. Make them successful with what they bought.

Day 14. Recommend a specific complement to their purchase. 8-15% convert. Beats generic 'you might also like'.

The counter-intuitive finding: leading with a discount hurts long-term customer value.

Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.

If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.

Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.