Founder story, why the brand exists, what the buyer should expect. No offer. Builds rapport.
How to use the product. Best practices, tips, hacks. Establishes the expertise asymmetry customers love.
Welcome discount or bundle. By now they trust you. Conversion is 2-3x higher than if you led with the discount.
The counter-intuitive finding: leading with a discount hurts long-term customer value.
Email & CRMUsing SMS as the on-ramp to email — surprisingly effective for growing engaged lists.
Email & CRMIf you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.
Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.
