Winback Campaigns: The Sequence That Revives 12% of Dormant Customers

Kumakshi Verma 3 min readJune 12, 2024

Day 60: the check-in

No offer. 'Hey, we noticed you haven't been around. Anything we could improve?' Invites feedback and response.

Share a genuinely useful resource related to their last purchase. Reminds them of value without pitching.

One-time-use, 20% discount. Creates urgency. 8-12% of dormant customers reactivate on average.

The counter-intuitive finding: leading with a discount hurts long-term customer value.

Using SMS as the on-ramp to email — surprisingly effective for growing engaged lists.

If you're only going to build 6 flows, build these six. Everything else is noise until these are shipping.

Our team ships email & crm programs every week. Book a free consult — we'll tell you what would move the needle for your brand.